“Kierunek: Małopolska!” (Destination: Małopolska!)
“Kierunek: Małopolska!” (Destination: Małopolska!) is a joint promotional campaign organized by Krakow Airport and the local governments of the Małopolska region.
The project utilizes multiple promotional formats inside the airport, available in both Polish and English:
- Mobile Tourist Information Point: Run by regional centers to provide instant travel advice and distribute brochures to tourists.
- Illuminated Photo Exhibitions: Large displays showcasing the most recognizable locations of the featured county in the baggage reclaim hall.
- Multimedia Campaigns: 30-second promotional videos broadcasting on terminal screens and dedicated subpages on the Krakow Airport Official Website
- Live Events: Special promotional days featuring press conferences with local officials, live music (e.g., jazz bands), theatrical happenings, regional food and coffee tastings, and traditional handicraft workshops.
More: Photos from the event are available at the link below