Five markets, global ambassadors and a new story about Poland
Internationally renowned ambassadors, global reach and a contemporary story about Poland.
Launched by the Polish Tourism Organisation in Warsaw, the “POLAND. More than you expected” campaign aims to present Poland to international audiences as a country full of inspiring experiences and positive surprises.Robert Lewandowski and Jesse Eisenberg are among the prominent figures involved in the project.
At the Royal Łazienki in Warsaw, the Polish Tourism Organisation officially launched one of its most ambitious campaigns promoting Poland in recent years. The event featured the premiere of three campaign films and a presentation of the project’s key objectives. Over the coming months, the campaign will run across five priority international markets.
The premiere reflected the campaign’s overall character: dynamic visuals, a contemporary style of communication and a story about Poland built not only around places, but above all around emotions, people and experiences.