#PoloniaDaRecord
Record-Breaking Poland: Polish Tourism Organisation Promotes Poland During the XXV Olympic Winter Games.
#PoloniaDaRecord – rekordowa Polska (Record-Breaking Poland) is the slogan of the campaign prepared by the Polish Tourism Organisation to promote Poland in connection with the XXV Olympic Winter Games in Milan.
The activities combine presence in the city’s public spaces, participation in key tourism trade fairs, and communication across digital channels, creating a consistent brand narrative. The campaign’s assumptions and details were presented during yesterday’s press conference by Magdalena Krucz, President of the Polish Tourism Organisation.